Privacy Policy
Last Updated: March 20, 2026
Our Pledge (Read this first)
At Sports Alert, we believe that privacy is not a feature; it is a fundamental human right. We are building the future of football intelligence, and that future is built on trust. We collect and process personal data only for the purposes described in this policy. We do not sell your data. We do not spy on you. Your data belongs to you. Period.
1. Introduction
Sports Alert, operated by PaloVisto LLC ("we," "our," or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our mobile application.
2. Information We Collect
2.1 Personal Data
- Account Data: Name, email address, encrypted password.
- Profile Data: Favorite teams, leagues followed, notification preferences.
- Communication: Messages sent through support or feedback forms.
- Phone Number (optional): Collected only if you enable SMS alerts, and used solely to deliver them — see the SMS section below for providers, retention, and opt-out.
2.2 Derivative Data (Automated)
- Device type, operating system, browser type.
- Usage metrics (pages viewed, features used, session duration).
- IP address and general geographic location (city/country level).
2.3 Financial Data
We use third-party payment processors (e.g., Stripe, Apple Pay, Google Pay). We do not store your full credit card information on our servers.
3. How We Use Your Information
We use your data to:
- Deliver the Experience: Provide AI predictions, goal alerts, and real-time stats.
- Account Management: Manage your subscription and login access.
- Improvement: Train our AI models to be more accurate (using anonymized data).
- Security: Detect and prevent fraud or abuse.
- Communication: Send you technical notices, updates, and security alerts.
4. Legal Basis for Processing (GDPR)
We process data under the following legal grounds:
- Contract: To provide the Service you subscribed to.
- Consent: For newsletters or marketing (which you can withdraw at any time).
- Legitimate Interests: To improve our fraud detection and AI accuracy.
5. Information Sharing
We do not sell your personal data. We only share data with:
- Service Providers: Cloud hosting (Render), CDN and network security (Cloudflare), error monitoring (Sentry), analytics (Google Analytics, Microsoft Clarity), advertising measurement and attribution (Meta Pixel, Reddit Pixel, AppsFlyer), alert delivery (Telegram, SMS providers, Apple/Google push services), and payment processors (Stripe, Apple In-App Purchase, Google Play Billing).
- Legal Obligations: If required by a subpoena, law, or other legal process.
- Business Transfers: If we are involved in a merger or acquisition.
6. Data Retention
We retain personal data only as long as necessary for the purposes described in this policy, following this schedule:
- Account information: kept while your account is active, plus 3 years.
- Payment records: kept for 10 years, as required by law.
- Match-follow history: kept for 90 days.
- Logs: kept for 30 days.
- Communications: kept for 2 years.
Deletion requests are honored except where the law requires longer retention (for example, payment or tax records), and we may retain anonymized usage data that can no longer be linked to you.
7. Data Security
We use industry-standard security:
- Encryption: Data is encrypted in transit (HTTPS/TLS) and at rest.
- Hashing: Passwords are hashed using bcrypt.
- Access Control: Strict internal access controls.
8. Your Privacy Rights
Depending on your location (EU, California, etc.), you have the right to:
- Access: Request a copy of the data we hold about you.
- Correction: Fix inaccurate data.
- Erasure: Request that we delete your data ("Right to be Forgotten"). You can delete your account directly from your Profile page in the app using the "Delete Account" button, or by contacting us at the email below.
- Opt-Out: Unsubscribe from marketing communications.
- Restriction: Request that we limit processing of your data.
- Portability: Receive your data in a structured, machine-readable format.
- Objection: Object to processing based on legitimate interests.
- Automated Decisions: We do not make solely-automated decisions about you that have legal or similarly significant effects; you may contest any automated processing.
To exercise these rights, contact privacy@sportsalert.ai. We will respond within 30 days. You may withdraw your consent at any time, and you may lodge a complaint with your local data-protection authority (in Türkiye: KVKK; in the EU: your supervisory authority).
9. Children's Privacy
Our Service is not intended for users under 18. We do not knowingly collect data from children.
10. Tracking & Advertising
Our web pages use Meta Pixel, Reddit Pixel, Google Analytics and Microsoft Clarity after you provide cookie consent, for analytics and advertising measurement. See our Cookie Policy for details.
Our mobile app uses AppsFlyer for install attribution and advertising measurement, including Apple's SKAdNetwork. Device identifiers may be used for ad attribution across apps and websites where you have permitted tracking.
On iOS, Apple's App Tracking Transparency (ATT) framework governs cross-app tracking. You will be asked for permission before any tracking occurs; declining does not limit any app functionality. You can change this setting at any time in your device's Settings > Privacy & Security > Tracking.
We do not sell personal data.
11. Updates
We may update this policy. We will notify you of significant changes via email or an in-app notification.
12. SMS/Text Message Communications
By providing your phone number and opting in to SMS notifications, you consent to receive text messages from Sports Alert. These messages may include:
- Match Alerts: Live score updates, goal notifications, and match result summaries for teams and matches you follow.
- Account Notifications: Security alerts, login verifications, and account-related updates.
- Service Updates: Important changes to our platform, features, or policies.
Message Frequency
Message frequency varies based on your preferences and the matches you follow. You may receive up to 10 messages per day during active match days, and fewer on non-match days. Typical usage averages 2-5 messages per week.
Opt-Out
You can opt out of SMS messages at any time by replying STOP to any message. You may also disable SMS notifications in your account settings. After opting out, you will receive a one-time confirmation message. Opting out of SMS will not affect your ability to use other features of the Service.
Costs
Message and data rates may apply. Sports Alert does not charge for SMS messages, but your mobile carrier's standard messaging rates may apply. Contact your carrier for details about your plan.
SMS Data Usage
Your phone number is collected solely for delivering SMS notifications you have opted in to receive. We do not sell, share, or use your phone number for marketing purposes beyond the notifications you have consented to. Your phone number is stored securely and is subject to the same protections described in Section 7 (Data Security) of this policy.
Telegram Alerts (Max Plan)
If you connect Telegram, we store your Telegram chat ID (and username, if provided) to deliver your alerts. Alert messages are transmitted through Telegram's platform and are subject to Telegram's own privacy policy. You can disconnect Telegram at any time in your account settings; disconnecting deletes the stored identifier.
Need help with SMS? Text HELP to receive support information, or contact us at support@sportsalert.ai.
13. Related Policies
14. Contact Us
Email: privacy@sportsalert.ai